Thought I might show how I put together my new promo.
Step 1: Make sure all 4 pieces are square and flush, so the three cuts will be uniform per set.
Step 2: Remove backing piece with info, you don't want to cut that too---messed that up once or twice.
Step 3: Use two push pins to keep the three pieces together while you're cutting.
Step 4: Measure the top piece into thirds.
Step 5: Make the cuts.
Step 6: Staple the wide side three times with a small, Italian stapler that uses tiny discreet staples---this part is essential; a non-italian stapler won't do.
Step 7: Use black gaffer's tape, and cover those staples.
Step 8: Stick down the gaffer's on the back as well.
Step 9: Trim off the excess tape.
Step 10: Make a hodgepodge-troubled celebrity.
Step 11: Repeat 20 more times.